Wednesday, June 13, 2012


It’s shockingly simple to save a life. The Emergency Services Division of Public Health – Seattle & King County launched the Shockingly Simple Campaign to increase adoption and registration of Automated External Defibrillators (AEDs) in Seattle and King County. Every year more than 300,000 Americans die from sudden cardiac arrest (SCA) – a condition in which the heart unexpectedly stops beating. It can happen anywhere, to anyone, at any time, even to those with optimal heart health. And when it occurs – seconds count. 

AEDs are designed to diagnose this life-threatening abnormal heart rhythm caused by SCA and will determine the need to deliver a shock that will restore the heart’s normal rhythm before emergency teams arrive. In many cases, AED use is a victim’s only chance of survival. In fact, studies have shown a 70-80% chance of survival if an Automated External Defibrillator (AED) is used within minutes on an SCA victim.

AEDs are very simple to use and each device provides step-by-step audio instruction to walk you through the process.

 “It’s shockingly simple to restart a heart with an AED,” said David Fleming, PhD. and executive director of Public Health – Seattle & King County. “We launched this campaign with the support of business and community leaders to encourage professionals to purchase and register AEDs, which have the potential to save lives within their organizations and communities.”

ESC often hears about how an AED has saved a life within our service area.  Unfortunately, there are also cases where people lose a family member or friend because an AED was not available.  This is why we have joined the Shockingly Simple campaign and registered our AED with Public Health - Seattle & King County to ensure 9-1-1 operators know its location and can direct people to it in case of an emergency. We will also alert our neighbors, since we believe having an AED is not only good business practice for us, but also helps our local community.

If you have an AED, we encourage you to register it.  If your organization does not have an AED, we encourage you to purchase one.  If you need training we can help with that too.  

The life it saves may be yours!

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